About AMA General Insurance Broking Services

Our team at AMA General Insurance Broking Services have been in the insurance and finance industry for over 30 years and has a proven record of helping businesses and individuals across the UK to secure the insurance programme that is right for them.

AMA General Insurance Broking Services was founded on the skills, knowledge and 30 years experience that Alan Atkins has gained from his early days at NIG Skandia, RBS Insurance, Bank of America and other Financial Institutions. The handpicked team are insurance professionals, with exceptional business insight and proven expertise within the field of business and private client insurance.

We understand what makes businesses tick and are able to provide you with clear understanding of the risk management issues you are likely to face and your insurance requirements.

Whether you are a retail, corporate or high net worth, our aim is to provide you with the most extensive insurance protection possible with highly recognised insurers.

AMA General Insurance Broking Services are independently owned and you can be sure we will always provide you with impartial and confidential advice best suited to your insurance requirements.

Meet Alan Atkins

Managing Director 

Taking a leap from a secure job in the midst of a global pandemic to establish AMA General Insurance Brokers is something that isn’t for the faint-hearted, however, with support from my network of friends and family, it made perfect sense and we are already exceeding our projected growth plan.

Having worked at many large organisations, the knowledge and contacts which I have acquired is complemented by a philosophy I adopted which is the customer is more than just a number.

My key objective is to deliver a personal service, using my knowledge of the insurance and finance industry and help protect individuals and businesses so that their are protected by a quality product that offers good value.

Outside of work, I enjoy eating out, running, walking, spending time with my family and meeting new people, however on call for my clients when needed!

Meet Francine Hey

Commercial Broker / Business Development Manager

Fran has worked within the industry for many years and has held senior positions during this time. Fran works closely with Alan in the placement of more technical new and existing business. Fran has long-established relationships with insurers and has a strong track record of delivering outstanding customer service.

I am extremely lucky to have Fran on the Team with her vast amount of knowledge and contacts.

Fran enjoys travelling the World and works hard for her breaks which are well deserved!

Meet Dee Gonsalves

Private Client Broker / Business Development Manager

Dee has worked within the industry since 2004 and acquired a wide knowledge of Personal Lines and Private Lines including niche markets, non standard markets, holiday homes and buy to lets.

Dee continues to focus on delivering excellent customer service with the ability to build strong, sustainable relationships with clients and colleagues.

Dee is an exceptional individual and I am extremely lucky that she is onboard with her vast amount of knowledge which has been built.




Fancy a chat? We would love to hear from you.